April 23-29, 2018 was Fashion Revolution Week and you might have seen a lot of similar looking photos floating around on social media. What’s the big hype? What does it matter where my clothes come from or who made them?
Enter fast fashion - the trend that caught the world by storm.
What is Fast Fashion?
Fast fashion is a term used by fashion retailers to describe inexpensive designs that move quickly from the catwalk to stores to meet new trends. It refers to fashionable cheap clothes that are made of materials such as cotton and polyester, that then get disposed of and fill up landfill, damaging the environment.
Big fast fashion names include Zara, H&M, GAP, Forever 21 and Topshop.
Fast fashion has been compared to fast food - whereby in today’s society we want everything quickly, no matter the cost of where it came from.
If clothes can be made so quickly and cheaply, who makes them? Unfortunately the reality is that they are most likely made in crowded factories with dire working conditions. You probably saw the headline news of the Rana Plaza factory collapse in Bangladesh in 2012 that killed 138 people.
As a response to this incident, the Fashion Revolution was born. While it is a global movement that runs all year long, its campaign week is the anniversary of the Rana Plaza collapse, 24th April, 2012. During this week, brands and producers are encouraged to respond with the hashtag #imadeyourclothes and to demonstrate transparency in their supply chain.
Written by. Sarah Harrison